Creative

EVERY BRAND HAS A STORY. MAKE YOURS A PAGE TURNER.

Your brand story says who you are, what you’re about, and how you show up in public. As a creatively driven agency, we put brand story first. Good creative breaks through the noise, because people like it. We strive to create brand storylines people care about, using data to inform us about your audience to ensure our creative emotionally connects with them (and their various need states).

Through media and technology, we serve these data-informed storylines to the right people at the right time on the right channels and devices. We call this Emotional Connectivity and it helps turn brand audiences into brand believers.

Strategy

WHEN YOU KNOW WHERE YOU’RE GOING, YOU GET THERE FASTER.

From psychographic audience segmentation to data mining and analytics, our strategy teams dive deep to create an actionable roadmap to reach your business goals.

Today, you’re not just competing against other brands. You’re competing with the seamless experiences those brands are offering their customers. You need a centralized strategy focused on consumer wants and needs to satisfy sales, lever up loyalty, and perform on profitability.

Digital Media

ENGAGE YOUR AUDIENCE WHERE THEY LIVE – ON THEIR DEVICES.

Digital media comes with so many tactics and channels to choose from, it’s easy to be wasteful. To ensure you’re getting the best funnel performance, we start with a data-informed strategy that defines your goals and shows you the most cost-effective way to get the clicks, leads and conversions you’re craving.

From Social Campaigns, Display and Retargeting Ads to Paid Search, PPC and PPI, Digital Media is measurable, results-driven and transparent, accounting for every dollar spent.

Traditional Media

BECAUSE TV, RADIO AND OOH ARE STILL #1.

Every day in America, the average consumer spends an hour behind the wheel and five hours in front of the TV. That’s six hours a day you could be a part of their lives. Maybe that’s why broadcast TV and OTT (streaming TV) are still today’s #1 source for brand awareness, especially when supported by radio and Out Of Home (OOH).

Our traditional media planning and buying team will plan your placement strategy and get you cost-effective national, local and programmatic buys, with streamlined media reports that let you see who’s watching and listening.

Video Production

VIDEOS GET 1,200% MORE SHARES THAN TEXT AND IMAGES COMBINED. GOOD THING WE SPECIALIZE IN THEM.

Digitally speaking, which would you rather look at – a generic text ad, or a colorful video? Yeah, that’s what we thought. Video doesn’t just grab viewer attention, it keeps it, making it one of the most engaging mediums out there.

Videos are entertaining; they connect with viewers emotionally. This connection improves brand recall and drives 41% more web traffic from searches than sites that don’t use video at all. That’s because search engines are ranking videos higher than ever before. So when you ask yourself whether video is worth the dollars, just look at the numbers.

Content Marketing

REACH OUT AND GRAB YOUR AUDIENCE BY THEIR PERSONAS.

Content marketing is a must for attracting reliable, cost-effective sources of website traffic and new leads. It can take on many forms and tactics, from informative article libraries and blogs to social media and sponsored content. Educate your audience and create brand awareness, while using SEO to help your site rank higher with search engines.

Fuse has a large national network of content creators on tap. We’ll help you outline a content strategy, create and publish, then track and measure with a customized content management system (CMS).

Web Design

IT’S YOUR DIGITAL FRONT DOOR. MAKE SURE PEOPLE WANT TO COME IN AND STAY A WHILE.

We design great user experiences. This makes our websites engaging, functional and responsive. Every site we create comes fully optimized and SEO-loaded to rank higher on the digital food chain.

If you already have a website and want a refresh, we’re happy to provide a free optimization audit to help your customers find the info they want faster and easier, reducing drop off and increasing conversion.