Kid-venient™

Kids don’t make an appointment to get sick. Their injuries don’t care if you have a meeting or a date night. And when you have to drop everything to make sure they’re okay, you want a ‘go-to’ that is quick, convenient and thorough. This approach for GoHealth™ UC called for an all-new term parents could instantly relate to: Kid-venient™.
Deliverables

Kid-venient™ brought full funnel tactics to the playground, using animated social ads and health library content to engage and educate audiences. Online video and an email marketing campaign also helped attract, educate, and convince new customers to visit the GoHealth landing page, where they could search for a Kid-venient™ center near them.