Daikin Fit
When Daikin wanted to promote its new side-discharge A/C to homeowners, Tucker was told to focus on its space-saving design. But as soon as he turned it on, he realized how quiet it was and wanted to bring that into the messaging as well.
Sound plays such an important role in our outdoor experience, and after discussing this with the client, approval was granted to focus on both its space-saving design and whisper-quiet technology.
To combine both benefits into one simple thought, Tucker crafted a new copy line that brought it all together — “Imagine an A/C as unnoticeable as the air itself.”
Media tactics included:
This content for Daikin was created under direction of Tucker Hassler, Fuse Digital Founder, while employed by Sq1/Ansira Partners.
Deliverables
The new Daikin Fit campaign took a B2C and B2B approach. This included a consumer 30-second video for awareness, coupled with a 90-second dealer-focused video explaining the features of the Daikin Fit system and how it integrates with the new Daikin One+ smart thermostat.
Other creative assets included a social media campaign, supported by display, OOH, radio and retargeting ads to reinforce the campaign effort.
