Daikin – Inside Out
Today, the air is perfect.
Perfect temperature. Perfect humidity. Perfectly clean and fresh, like just after a rainstorm. And the only thing more perfect than this outdoor scenario is that it’s all happening inside.
Because that’s where we work. That’s where we play, where we sleep, where we truly live.
That’s why Daikin focuses on making the air inside better than the outside. Better quality. Better comfort. Better control and efficiency. So you can create your own unique ecosystem.
And every day is perfect, inside and out.
This content for Daikin was created under direction of Tucker Hassler, Fuse Digital Founder, while employed by Sq1/Ansira Partners.
Deliverables
After re-branding Daikin with a new brand story, brand voice and brand tagline (Air Intelligence), messaging was shifted from dealer focused B2B to a B2C focus, employing an integrated mix of digital and traditional media to create brand awareness and drive leads to Daikin dealers.
This included a new website with a header image that mirrored the video, creating a seamless experience for consumers entering the site after watching the commercial. The campaign involved broadcast cable and streaming TV, web design, social advertising, paid search, digital billboards, rich media, OOH, display and retargeting ads, print advertising and radio.
