No More Cookies for the Digital-Media Cookie Monster
Last week, Google announced our third-party user-tracking cookies are crumbling. That’s a big loss for digital advertising and has put targeted ads on the ropes. Like Apple, Google has stepped things up in the name of user privacy. It will no longer sell web ads that target individual users’ browsing habits, and Chrome will no longer support cookies that collect data. But just because Google is through with cookies doesn’t mean it’s through tracking you ...
Is the Traditional Office a Thing of the Past?
In March of 2020, when the COVID pandemic came into full view, many of us found ourselves moving out. Of the office, that is. We packed up our laptops, organized our sticky notes, grabbed our favorite office plants and wondered how long it would be before we re-experienced client meeting leftovers and the awe of fluorescent lighting ...
How to Make a Proper Salad
As I was starting Fuse Digital, I brushed up on so much helpful content while getting my teams together. Facebook platform optimization, B2B tactics that include social B2C, YouTube direct response ads, customer experience, and marketing funnel strategies (not one out of five was the same). While I was absorbing all of this, I came across ...